Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t
There are a number of risks associated with using third party applications to manage online relationships with customers. We discussed the recently, but that one
On February 14th, Kevin Smith was boarded onto a flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying
I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant
South African Low Cost Carrier have recently released a unique livery on one of its new Boeing 737-800s (registration ZS-ZWP), entitled “Flying 101”. Various sections
Every now and again there’s a print advertisement in the airline world that makes you question the intent of the marketing company. The following is
There’s an old and very well-known marketing adage that says that a satisfied customer will tell three people about their positive experience, while an unhappy
John Mayer tweeted his adverse experience onboard a Qantas A380 flight yesterday and demonstrated the real time damage a from can cause an airline. Mayer
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option
The latest installment into Qantas’ ageing “I Still call Australia Home” campaign was launched nationally in Australia during the Bledisloe Cup in August. While the
Air New Zealand has released a new in-flight safety video in the aftermath of the viral success of their “” television campaign that had airline
are set to launch a new advertising campaign on Australian television Sunday night with their Where Great Ideas Fly campaign. The commercial features Alex in