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Marketing Insights & Strategy
Aviation
Martin Khoury

Virgin Australia’s Flygirl Campaign

V Australia launch their new “Flygirl” campaign tonight on Australian television, marking the commencement of their first major brand and product marketing campaign. The style

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Aviation
Martin Khoury

V Australia’s Inaugural TV Campaign

V Australia’s inaugural television advertising campaign commenced this week with appearances capitalising on Channel 7’s Olympic audience. The advertisement includes an animated 30 second spot

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Aviation
Martin Khoury

Beds and Blowjobs with Ryanair

Ryanair appeal to a huge minority audience. Since the minority backpacking audience will fly with them despite their questionable approach to air travel or poor

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