In creating the revised version of our Mortgage Broker Website, we've had to create various elements that'll support different types of navigation. The first of these tools is the 'Link Block' module, and this article introduces the very basic feature.
Similar to the Related Series module, the feature simply creates a block of styled links in a block or list. Used by a large number of pending Yabber features, such as 'Titles' and 'Contentus', the links assigned to any single profile may be rendered in a styled menu, standard list, or accordion panel (again, similar to a related reading list). Link block content is updated globally from within Yabber, meaning that any website reference to any link block will update sitewide (or across all your websites) in the same way as other modules, such as Blocks.
WordPress has its own method of creating nested menus, and it's quite good, and with a little fiddling around it can be used an an alternative to what we're describing. The advantage of our system is that link blocks may be included in managed and supported content, such as that provided via our article system. Our menus are easily maintained without having to mess around with the WordPress backend.
The Result
To return the example link block below we've used the shortcode of [bm_links id="d7a9aef9448593f9b0bcaf5963cfeefa"], although when building a page, or altering an existing menu you'll likely be editing a block that was positioned with the Elementor Widget. The links assigned to the example will send you to pages that were defined purely for testing.
The result is a ridiculously simple block of links. However, it is a very useful tool, particularly when maintaining a page with links that change regularly or may need to be updated routinely, such as first home buyer grant links and lists. We've styled the block to 500px in width, but it'd be usual to stretch it to 100% of the parent container. A style may also be passed in shortcode to alter virtually every characteristic of the returned block.
Despite the fact you'll use the Elementor drag-and-drop tool most often, standard shortcode is also available, and the list below was rendered with the shortcode of [bm_links id="d7a9aef9448593f9b0bcaf5963cfeefa" method="list"]. The id is the Yabber ID assigned to the link block, and the method is either block (default), list, or accordion.
We've found the list feature useful for rendering consumer credit links in articles when those links tend to regularly change. Given that we often use the same block of links in multiple locations, the information only has to be updated once in Yabber to affect global changes.
Creating Links and Styles in Yabber
To create links blocks, you should navigate your way to the links module and add each link. Drag and drop them into position as required.
Pictured: When selecting a link from within the Link Block panel, you may select an existing website link, or assign a custom link. If using the existing page menu, the link on the selected page will show in the style as defined in the style panel.
Virtually every menu style attribute may be altered. In most cases, you'll simply create a single style and then set it as the default 
, meaning that it'll be used in all cases where a style isn't explicitly defined.
Pictured: Pictured are the style options for link block creation. Styles will only apply to link blocks - lists inherit the default style defined for your website.
After profiles and styles are created, they should be sent to your website (Yabber is a multi-website system, so sending will only send link profiles that were defined for a specific website.... although styles are globally created and will all send).
The Elementor Block
If you're creating a page, or building a menu option that'll be recycled on multiple templates, it's far easier to use the drag-and-drop Elementor widget. To use, simply drag the block onto your page, select a link and optional style profile, and save.
Pictured: To use the Elementor block, simply drag the 'BM Links' block onto your page, select a link and optional style profile, and save.
Consider Related or Group Content Options
If you're looking to group content, our mortgage broker website provide a large number of options, such as (but far from limited to) Series and Related groups, and Posts Category Accordions. In terms of showcasing grouped content, the shortcode of [bm_category_posts categories="mortgage-broker-website,elementor"] returns the menu block as shown below. The link block we've introducing in this article is a menu block, and unless you're using the list feature, it's a navigation element - not necessarily an in-post feature.
We've had a large number of people ask us about the AI-driven Licence (and general document) upload form tool lately, so this article serves as a basic introduction. The method of integrating the functionality into general forms, and the client-side upload tools in your client dashboard, will be detailed in our FAQ module, so this… [ Learn More ]
The Athena and associated RSS module dates back to 2007. Previously a Platinum module, we've recently migrated most of the functionality into Yabber for use by clients, and a single page on your website now supports a basic news service. Athena is a news aggregation platform that indexes news via RSS feeds, sitemaps, and general… [ Learn More ]
Google describes Duplicate Content as "... substantive blocks of content within or across domains that either completely match other content or are appreciably similar". They go on to detail that while the replication is not necessarily malicious in origin, some content is manufactured in blogs across various domains in an attempt to manipulate search engine… [ Learn More ]
The fuel that feeds Search Engines is content that fulfils Google's expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It's not rocket science. We've borrowed Google's EEAT attributes as part of our own Magic… [ Learn More ]
One of the more underexplored and deeply consequential aspects of financial digital mortgage marketing is the representation of credit product pricing, specifically interest rates, within organic search snippets. This area warrants close scrutiny not only because our own broker infrastructure explicitly supports the — including embedding legally compliant rates in… [ Learn More ]
We've had an increasing number of businesses come to us that require a word-for-word privacy, terms, complaints (dispute resolution), and General Disclaimer on their website, and ACL holders are sensibly requiring the sea of websites managed by their credit representatives to be kept up-to-date. Once printed, these disclaimers are usually managed via a non-controlled email… [ Learn More ]
The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured . The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique… [ Learn More ]
We provide a large number of forms via Yabber integration, meaning that lead forms, event forms, referral forms, fact find reports, property forms, and others, may all be quickly created and then included on your website in a number of ways (our supports shortcodes, Elementor drag-and-drop forms, significant automation, form escalation,… [ Learn More ]
LoanOptions.AI are an asset finance company that leverages their technology by making it available to mortgage brokers. Asset finance filter through to LoanOptions, while home loan leads are fed back to brokers. We've had a couple of our own brokers partner with the company so we built a standalone WordPress plugin to quickly enable the… [ Learn More ]
Around March this year we had a client ask to have default page titles and formatting modified on around 70 pages. The request exposed a weakness in the architecture that prevented easy modification of page titles on a large number of pages, and with a recent update to the website framework,… [ Learn More ]
We've recently updated the 'Testimonials' website and Yabber module, and the changes are significant enough that they require a reintroduction to the feature. Some like reviews. Others don't. We don't. In the broking world, however, and in the broader finance space in particular, reviews serve a valid purposes, and in a world populated with copious… [ Learn More ]
A couple of years ago we introduced a that'd return formatted rates within a style of textbox. On the back of a recent request from a client, we've created a new style of featured panel that'll return a similar lender rate textbox that is managed entirely from Yabber. While the former… [ Learn More ]
There are dozens of ways in which you may render lender data on your , and this data includes page-level archives that'll return information in an indiscriminate manner to support your funnel and educate your clients. These archives are supported by various panels and widgets that are used to showcase data of… [ Learn More ]
In creating the of our , we've had to create various elements that'll support different types of navigation. The first of these tools is the 'Link Block' module, and this article introduces the very basic feature. Similar to the module, the feature simply creates a block… [ Learn More ]
We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component in the Website… [ Learn More ]
The FAQ system we incorporate into our is both 'similar' and fundamentally different to the design of typical websites. The has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to 'fixing', so they… [ Learn More ]
Built on the back of our Lender Data API, and supplementing features such as Lender Widgets, Rate Ribbons, Rate Blocks, Lender Archives, and Lender Product Pages, we've just released the Lender Document (and Media) APIs. Our is now shipped with an Elementor Block that'll enable the features we're about to describe.… [ Learn More ]
We've provided the leading digital solution to the mortgage industry since 1997... and we've never sold leads, and we never will in the manner the industry is accustomed. We believe that every business should have the capacity to generate its own leads and support its own business growth without any reliance on a marketing company.… [ Learn More ]
We recently conducted an experiment in Artificial Intelligence that required highly accurate speech-to-text and text-to-speech functionality. In short, we assigned mortgage broker tasks to an AI and had the system carry a loan (with supervision) from a website-based AI-enquiry through to 'settlement'. The results give us a very clear indication of how the industry might… [ Learn More ]
This article is intended for clients, and it provides an update to the core Saturn functionality that'll be introduced to each website by default in the near future. In light of the ridiculous success the Saturn program has enjoyed, we're building in core location-based data into the back of the … [ Learn More ]
We’ve had a Screenshot API for around 15 years, introduced mainly to support preview pages for our and Fat.ly Short URL services and SEO analytics tools, but it is also used as a general tool available to clients. We've recently updated the API and this article introduces how the revised tool is used.… [ Learn More ]
We've made a lot of weather-related functions, tools, and data, available in the past, and we're only now in the process of rationalising all the features into a dedicated Elementor meteorological block. Following on from an article the introduced video and GIF , this article will introduce the updated Metar features… [ Learn More ]
A number of years ago we built a wrapper API for radar data provided by the Australian Bureau of Meteorology. Supplementing terabytes of meteorological data sourced from around the world, our suite of tools saw significant adoption by certain clients because of the ease of which compelling weather information could be created and shared. The… [ Learn More ]
LoanQ is designed for mortgage brokers and and dealerships to facilitate various types of applications from within a portal that provides compliance tools, and various gateways for ACL-holding businesses. Based in Serbia but managed from Australia, the SalesTrekker-centric platform provides forms that submit applications directly to the platform, and management of these forms are the… [ Learn More ]
The HTML <details> tag is a lesser-used HTML tags which often negates the need to use fancy-pants JavaScript to return 'hidden' content. The is and Elementor widgets that makes the creation of dynamic website content easy, and despite providing a number of shortcodes for fancy… [ Learn More ]
This article introduces you to an updated customer referrer form. Integrated with our EDGE module, the form provides a digital conduit that supplements that often-awkward referrer conversation. The form is just a form, but on the backend it's used as part of the EDGE program to introduce your referrer program to clients, and the digital… [ Learn More ]
We've written a large number of YouTube shortcodes over the years, but as WordPress and YouTube have evolved, and as we've added more features to Yabber and our , some of our have become partially obsolete, and the functionality in some of those tools fail to take advantage of the… [ Learn More ]
One of the last sliders we're introducing to the in the short term is the video slider. Very much incomplete for reasons we'll introduce shortly, the slider simply shows videos sourced from or . Why does a company focused on business growth and lead generation build website… [ Learn More ]
We've created a large number of sliders recently that replace various legacy website features. The slider introduced in this article show selected post type content as sliding panels. The feature may be used anywhere with a drag and drop Elementor widget or shortcode, with the expectation that it will be used on the front page… [ Learn More ]
A few brokers have contacted us lately to ask if we 'assist with lead generation', and the confusion is one that is easy given we invest quite a lot into a . The reason we apply effort to your website because it leverages your promoted (and organic) funnels enormously. You cannot and… [ Learn More ]
Of all the calculators you will use on your , the Debt-To-Income Ratio Calculator and LVR Calculator are the easiest to use. They both accepts just two fields, and both return a relatively generic response. This article introduces an additional LVR Calculator, and a new DTI calculator tool. The mortgage broker website… [ Learn More ]
Some time back we introduced our basic form. Unlike the typical industry experience employed by many brokers, our Fact Find report will immediately return results back to a user based on lenders for which you're qualified, it'll send a PDF report to the user based on their report responses, and an… [ Learn More ]
All website users have different objectives, or they are looking for your experience to return a specific type of relevance, and you cannot and will not achieve the degree of success that digital is meant to return by a linear customer journey when that excursion is taking them in the wrong direction. Nor will you… [ Learn More ]
In this article we're going to show you exactly why our standard Facebook and organic funnels returns than competing products. Without exposing our closely guarded secrets, we'll show you a mechanism that'll optimise just your top of funnel subscription, or that part of the funnel that ingests a user into your early… [ Learn More ]
Some time back we introduced a relatively obscure module on your website to support and courses. Introduced as a module that was "useless until proven otherwise", it wasn't linked in any serious way because the delivered product didn't include any tutorials or courses. The idea was that the resource might be developed… [ Learn More ]
Shortcodes are a 'find and replace' feature on WordPress websites. A shortcode pattern is identified in your post or page, and that string of shortcode text is replaced with dynamic or other content. Your blog article content should be dynamic and come alive, and shortcodes might play a big part in making this happen. It… [ Learn More ]
We recently updated our 's 'Education' module to be more robust and scalable, and more importantly, we created the mechanism for the inclusion of one-click on your website. In order to test the back-end tech required to push courses of various kinds, we created a basic RBA page as… [ Learn More ]
We've recently updated the employment module on our . Designed to mimic the presentation of various job search websites, such as Seek, the facility provides a secondary method for you to make employment known. Since the tool is very rarely used, this module was formerly managed by the standalone 'BM Employment'… [ Learn More ]
We recently updated the Reviews module on our . The module takes full advantage of Yabber's automation, and the system seamlessly integrates with the Elementor framework that is the backbone of our website architecture. The former Reviews module wasn't nearly as robust as required, and it only provided for a shortcode option… [ Learn More ]
In writing an article on our we defaulted to our '' feature to add a number of related posts in an accordion format towards the bottom of the page. However, in creating our 'Related' panels we quickly realised that we were simply including all articles assigned to the same… [ Learn More ]
Marketing is meant to be simple, and it is. Using our systems, and applying around 7-minutes of effort, you may manufacture marketing campaigns that are infinitely superior to the charlatans selling 50 leads for $8000... and you'll pay cents on the dollar for far more effective and compliant results. Packed with hundred of features, an… [ Learn More ]
The we provide clients, and the associated , was built in such a way that various types of functionality was progressively drip-fed to the system. While this evolution hasn't had an impact on the user experience, it has certainly introduced superfluous code on the backend. To mitigate this… [ Learn More ]
As part of a recent update to our mortgage , we introduced what we call the BM Box to support some basic content and navigation panels. Elementor provides a large number of box-style features, but none that were suitable for our purpose, so we created the BM Box as a multi-purpose… [ Learn More ]
Some time back we introduced , product , and associated product data to our . Their inclusion on your website, and when used as part of a subscription funnel of any kind, will have a tremendous impact on engagement and conversions. This article introduces a significant update to… [ Learn More ]
The more videos you have on each page of your website, the more likely you'll attract the attention of your user or convert them in some way. This is a . The more engaging and relevant video you have on each page also has a direct impact on the success of your… [ Learn More ]
Some time back we introduced a facility in Yabber to and bios - an essential component of any website. However, despite the simplicity of the system, there were some that struggled to use it. On our end, we didn't provide much by way of customisation, so the module was always… [ Learn More ]
Some time back we introduced the that is a default component of the framework we provide clients. Supported by around a dozen different of various kinds, the archive is provided in three tiers: lenders, lender parent products, and lender product pages, with the latter providing… [ Learn More ]
In the finance world you'll often have to embed PDF documents into your website. This article introduces some of the tools we make available that permit a user to access PDF resources inline, through BM's PDF Modal Viewer, or via a download. We'll also introduce a basic Elementor block that permits you to drag-and-drop any… [ Learn More ]
The MFAA and FBAA both provide a suite of calculators for brokers for their website. The fact that they're one of the top search terms in virtually all search engines points to their importance, although simply having them won't mean that your website will be found by virtue of your calculators - it won't (this… [ Learn More ]
In this article we seek to detail basic functionality provided by way of our shortcode. We've touched on various types of links hundreds of times in the past which did nothing but confuse those that use the tools. This article seeks to rationalise the link experience and describe the super-simple way in which links… [ Learn More ]
The funnel framework, , and we provide clients is far superior to comparable products in a number of ways, and one of the many features made available within Yabber and our website framework that supports our claim is conditional content, or content that is served to individual website users… [ Learn More ]
Part of the forthcoming designed to simplify your is our Related and Series module. The module provides a facility to create and manage global blocks of related content, or a series of connected articles. We've long struggled with the various ways in which to return related content to… [ Learn More ]
Scrollable is a content tool we've introduced as part of our '' module, and downline to Yabber's parent . Scrollable simply allows you to include blocks of content in a scrollable window for those cases where you choose to contain large amounts of text in a smaller contained area. An option to… [ Learn More ]
In a previous article we introduced Yabber's ' module, and how the system is used as part of your simplified content creation strategy. If you're unfamiliar with the Block concept, and in brief, they're simply a block of content that is created on Yabber and then referenced anywhere on your website. Changes made to… [ Learn More ]
Given that website and business content is ridiculously important, and since very few brokers assign the necessary time to improve upon their digital footprint, we decided to improve upon Yabber's content modules with a program we're calling . The Contentus module is a parent module that'll support our existing suite of tools that'll allow… [ Learn More ]
For as long as we've been around we've provided a '' plugin to the general public, and we've integrated an extensive quotes module in Yabber to provide access to around 100k general quotes, and well over 3-million cinematic quote for use on or on . On the back of… [ Learn More ]
Around 5 years ago we introduced modals to our . One of the defining features of the popup plugin was the facility to serve a popup to a user based on a resolved state - is was very good. When we migrated to a framework that utilised we essentially ditched… [ Learn More ]
Our method of creating internal links modals, tooltips, images, and other resources is very unique. The most recent addition to the link shortcode - a we use to return a vast array of functional links - is conditional tooltips, and this article will introduce what they are, how they work, and how… [ Learn More ]
A few months ago we introduced the reasoning behind the inclusion of a postcode search engine on our . In short, the search feature returns far more than just - we also return points of interest, schools, hospitals, childcare centers, and other information associated with a geographic area. The… [ Learn More ]
Most mortgage broker websites include a glossary hidden somewhere in the back of their website (as does our framework). That's fine, and expected, but it doesn't help those readers of your blog that come across a term that's unfamiliar to them. In this article we'll introduce a means of applying tooltip-style… [ Learn More ]
There's a very good reason we encourage bank rate and product data to be shown everywhere on your website - it converts. Like it or not, most consumers are motivated by rate but sold on structure, so the rate plays an important part in establishing various funnel pathways on your and broader 
Solis, translated from Latin literally means ‘Sun’, and our Solis system was named as such because the feature may become the centre of your marketing universe. The system does in a single click what might otherwise take days or weeks to manufacture, and what others charge thousands to provide (usually using a mashup of dodgy… [ Learn More ]
For over 15-years we used a website plugin to generate landing pages and assign the appropriate split landing groups. The former plugin (now retired for nearly four years, and forming the basis of our free '' plugin) was brilliant but it seriously limited our capacity to automatically create client landing pages and campaigns as… [ Learn More ]
Some time back we introduced the version controlled download manager made available within , with the system making various facilities and full document tracking available on your . However, the method of including actual downloads in bulk on the website was a little crude in that very little automation was applied.… [ Learn More ]
If your business actively engages with digital marketing of any kind you should be using UTM tracking codes in all the URLs associated with all your online campaigns. This article details what UTM tracking codes are, how they're used, and how they integrate with our . The UTM tags as discussed in… [ Learn More ]
We believe that the tool we're introducing in this article is one of the most powerful and versatile social media scheduling tools ever made available to businesses. In company with our toolkit, services, features, , and broad , Vista provides the… [ Learn More ]
Instagratify is an Instagram=based social media tool that distributes your Instagram posts, albums, and video content (in a variety of formats) to various social networks based on the hashtags in the Instagram post. The tool is just one part of our social media toolkit but it's the one feature used more often than any other,… [ Learn More ]
Some time back we introduced a basic that returned basic graphing in image format - perfect for inclusion in website articles, documents, and reports. We use the graphs in our , , and other reports, and we've found that some of our clients have seen success by way… [ Learn More ]
My opinion on fact find reports is one that goes against popular industry opinion. Based on my own experience as a broker, and with nearly 25 years supporting brokers' marketing efforts to justify my claim, I can categorically state that fact find reports as currently used by the industry rarely serve a purpose unless they're… [ Learn More ]
The reason our marketing funnel returns far more leads and business than competing solutions made available to the market is attributed to a large number of factors, with just one of them being the Venus Report. In this article we'll look at the Venus report in more detail than previously introduced, and we'll detail exactly… [ Learn More ]
In virtually every industry the people behind a company are as important as the company itself, and an archive of your most 'visible' team members is an effective way at humanising the numbers. Not unlike an , the bios connect a potential client with your business in a way that isn't entirely otherwise… [ Learn More ]
One of the fastest growing features of Yabber is the support made available to 'back pages' and the features made available on those pages (a 'back page' is essentially every page other than your front page). In this article we'll touch on just two features: your 'About' page, and your 'Statement of Values' page -… [ Learn More ]
This article introduces the 'entry-level' website we provide mortgage brokers. As we'll come to explain, and despite calling it an 'entry-level' website, it's not only the most affordable and powerful website made available to small and medium businesses, it's also the only website in the industry that is driven by automation and AI, and we… [ Learn More ]
A short time ago we introduced the made available via Yabber, and we also introduced the made available via downloads on your website (or anywhere else). In this article we'll show you how the two come together by way of a drag-and-drop Elementor widget that makes trackable and stylised… [ Learn More ]
A couple of years ago we shared the first version of simple that would return a stylised Omny player to your website. At that time we were investigating what audio hosting services we'd use ourselves, and what service would support by default. Since then we've landed on Omny… [ Learn More ]
If you're engaging with paid or organic promotion of any kind it's likely you're familiar with the conversion-based objective of a landing page. For those that aren't familiar with the concept, the landing page is simply a page that does little else than focus attention into the top-of-funnel subscription and offer,… [ Learn More ]
A digital media strategy is one that is focused on your advertising and creative direction, content creation and delivery, social media strategy, workflow management, and most importantly of all, how your results are measured, and what you have in place to act upon the to your organisation. In essence,… [ Learn More ]
In a previous article we've looked at how various attributes of your page may be changed based on . This interest type understanding is resolved on the basis of user browsing patterns through our , aggregated , a , or by way of BeNet, our… [ Learn More ]
We've introduced numerous live and always up-to-date bank rate features on numerous occasions in the past. We take the approach that bank rate data and product information is vital for a persuasive and powerful website and funnel experience, so we plaster the information wherever we can squeeze it, and whenever it's contextually relevant. This article… [ Learn More ]
A short time ago we introduced how Yabber manages the various panels on the front page of your website. Each panel on the is designed to convert, and appropriation of these front page assets go a long way into facilitating conversions. While of our is… [ Learn More ]
There may be occasions where you're required to broadcast an important message, or showcase an important marketing asset to all website visitors, regardless of their resolved . To facilitate the need to quickly and easily return high-value material to most pages of your website we built a module that would inject a styled… [ Learn More ]
The footer banner is a simple fixed banner at the bottom of your page designed to present important information. Designed to do nothing else than showcase a short snippet of text, the banner may inherit an expiry (so it'll never show after a specific time), and a default 'feature' of the banner prevents the same… [ Learn More ]
There are times when you have to broadcast an important message to visitors on your website, or there may be a requirement to make information known before you're able to assign the appropriate effort into creating formal content. To enable this quick communication we provide a few different features, with the most basic being a… [ Learn More ]
This article supports an introduction to our , and provides some context to understand the website's purpose, and how integrates with your website to provide a leading online presence. The majority of brokers we deal with are drawn to , and this article starts to expose those reasons… [ Learn More ]
If you're familiar with our uniquely positioned marketing ideology, we advocate that your website funnel and marketing funnel are intrinsically connected, and they must be connected, in order to generate higher yield digital returns. Your is the epicentre of your marketing program and must provide pathways for organic and promoted traffic… [ Learn More ]
In previous articles we've introduced the extensive and integration made available from within , and in another series of articles we've highlighted the need for creation as part of a broader . In this article we'll build on the functionality we've already introduced and detail… [ Learn More ]
In the days before we integrated multi-website management within the platform we would have business owners call us all routinely for very basic website tasks that really weren't difficult to make. Something as simply as changing social links, or the logo in your footer, is often outsourced to a website team that'll apply… [ Learn More ]
One of the tools we've long used as part of our digital marketing system is a feature that will send your Instagram content directly to your website as a dedicated post. This article describes how the new tool pairs up with your to archive your own Instagram content on your… [ Learn More ]
The term "Mortgage Calculators" is the second most queried term on search engines after "Mortgage Brokers", and the query is often accompanied by a location qualifier (lending itself to ). What does this mean? It means that if you don't have mortgage calculators on your you're potentially ignoring millions of… [ Learn More ]
In previous articles we've introduced a number of ways in which we return live and always up-to-date bank related data into your . The most notable, or at least the most popular feature, is the drag-and-drop live that renders defined product types into a tidy and fully customisable… [ Learn More ]
Website backups are essential. It doesn't matter how effective your server security is, or how secure your plugins might be, there are teams of criminals that work relentlessly with automated systems to identify and expose vulnerabilities in order to hijack your website with malware and spam to serve their nefarious causes. If some of the… [ Learn More ]
Until recently, our high-performing included a linear one-row slider of banks to showcase your accredited panel. It wasn't until a brilliant broker in Western Sydney asked for a large image showing all accredited banks that we started to consider how the evolved feature might be used as a conversion element, and… [ Learn More ]
The we provide clients is designed to wrap itself around the programs and features you need in order to succeed online. The powerful finance website is more than just a business card placeholder - it's a completely immersive online experience designed to facilitate a real website funnel that actively support your… [ Learn More ]
We describe our as the chameleon of the website world because it morphs shape based on known traffic. This shape-shifting is a defining feature of our proprietary methodology that, in part, is responsible for delivering more business than any other competing website, website funnel, marketing funnel, or… [ Learn More ]
In a previous article we introduced the (a variation of the high-performing ). This article introduces a feature in our Yabber digital marketing system that assigns the Simple Panel to various defined locations within the we provide clients. The reason Belief's , digital, ,… [ Learn More ]
We tend to talk a lot about how is a potential , therefore every page on your website is a type of , and we've introduced the numerous and rather self-evident benefits of ensuring that you render a subscription offer on every single… [ Learn More ]
Your partner relationships are an essential ingredient of your business' success. We speak from a position of privilege when it comes to the data we're able to analyze because we work with hundreds of accountants and financial planners in Australia that were all paired up with suitable finance professionals, so we have a rather unique… [ Learn More ]
The default we provide our clients is packed with a large number of back-end pages, many of which aren't readily available via your website navigation, so the pages aren't 'visible' until we do something with them. A few of these pages are used to serve industry-specific information to certain industry groups,… [ Learn More ]
In previous articles we introduced , and how their use on every available page of your explodes your conversions. We also described how user engagement with the panels provides a conditional understanding of our website visitor, thus allowing us to shape their - the foundation of… [ Learn More ]
The we provide clients includes a large number of modules, one of which is a dedicated resource to support property and financial planning. This article introduces the rather obvious reasoning behind the inclusion. This article supports an introduction to our - the most powerful… [ Learn More ]
In a previous article we introduced the that are native to . The forms are designed to support our core 'escalation of commitment' ideology by introducing a new form once a user subscribes to the former. The escalating form is designed to further commit a funnel participant to their marketing… [ Learn More ]
A short time ago we introduced a revised methodology for rendering blocks of accordion 'Q&A-style' into a website page. Instead of the typical blocks of text on a page, we're now using that neatly present short chunks of information in a manner that is more easily ingested by a reader.… [ Learn More ]
Business owners rarely apply the necessary time to craft a privacy policy that ticks all the necessary compliance boxes, and when a new policy requirement is introduced by legislation (such as ), those changes are rarely applied. Further, and specific to the finance industry, we've identified flaws in the required archival of… [ Learn More ]
If you provide a dynamic website experience filled with relevant information, resources, education, and guidance, you will inevitably draw far more traffic into your and marketing funnels, and ultimately more active clients into your Opportunity pipeline. When you have a digital program of any kind (even if it's just a
In this article we'll introduce the reasoning behind the inclusion of a school and childcare search engine on our . Somewhat on the fringe of the typical mortgage broker website experience, the features simply provide information to your clients that supports their broader needs when considering a first home, new home, or… [ Learn More ]
This article introduces the basic location search module included within the Resources section of our our . The geographic search engine provided within our returns local schools, childcare facilities, hospitals, care providers, banks, and other information relevant to a particular locality - all factors that impact or influence a… [ Learn More ]
A short time ago we made a complimentary website plugin available that would and return applicable data. Used on your website it's just another tool that'll attract, engage, and convert your audience. Since nobody else provides the feature it's one that will likely set you apart from the sea of… [ Learn More ]
The primary purpose of this article is to introduce the escalation of commitment ideology that underpins all our marketing, and further detail our conditional content methodology. The information comes to you as a precursor to an article that introduces our very affordably-priced . The digital marketing industry is one… [ Learn More ]
A comparison rate is the true cost of a loan every year, which including fees and charges, and is generally considered a more realistic comparative figure than the published interest rate assign to a mortgage product. While an interest rate may be advertised as low to lure you into that product, the comparison rate generally… [ Learn More ]
The purpose of this article is to introduce a simple mechanism to render FAQ-style accordions in WordPress, and it functions as an explainer for an article where we introduce our default . In this article we'll detail why we introduced an approach to rendering information to a page that is fundamentally different… [ Learn More ]
We talk all the time about how and why the default converts far higher than other websites in the market, and how our conversion-optimised website is integral to your marketing funnel, and this article introduces you to one of our more powerful website features that literally changes the digital… [ Learn More ]
The internal website liking structure of your website is vital to search engines looking to ingest your content, and it is equally important to those real humans that visit your website. Internal links differ from external links in that the links direct a user to another page on the same domain. This article describes how… [ Learn More ]
This article introduces a single component of broad data integration with . In the first of many articles that deal with integrating real-time Australian banking data and information pages into your website, we'll show you how to include a single product panel in any post or page with real-time interest rate… [ Learn More ]
The Currency exchange rate API is one of about a hundred finance-related API's we make available to clients via . Government sourced, updated daily, and dating back to 1983, the RESTful Exchange API returns the exchange rate for a number of currencies compared against the Australian dollar. Useful as a standalone tool - or… [ Learn More ]
In a number of articles we've published to our website recently we've discussed how , how to , and how our means that the single on each page is more effective… [ Learn More ]
In two previous articles we reinforced the concept that every page on your website is a , therefore every page should provide a . Traffic can come from any source to any page on your website, meaning that the page your audience lands on must provide a means of… [ Learn More ]
As we introduced in an article titled "", we introduce the vast array of features that link with to return an amazing Wistia video experience. The connectivity enables full branding, , captions, chapters, detailed video statistics, in-video lead-capture forms with… [ Learn More ]
If you're familiar with my personal you'll appreciate that I'm not a fan. They lock you into continued use of that builder to maintain your website functionality, so it's difficult to modify your website in any serious way once it is built, and the builders introduce custom shortcodes that… [ Learn More ]
Providing 'Property Notification Alert Forms' on was the first in a number of programs designed to take full advantage of one of the most powerful tools available in your marketing arsenal - the module. Designed as a tool to support opt-in property (or other) notifications, its primary purpose is… [ Learn More ]
We’ve had our Borealis program running for nearly 15 years. In that time we’ve sent what must be hundreds of thousands of articles to hundreds of websites as part of our standalone product. With the revised nature of our service we’ve integrated the basic program directly into making it available to all brokers… [ Learn More ]
Yabber's proprietary , user-based , in-depth page-to-page , and integrated systems are unique and powerful in many different ways, meaning that that there aren't any 'off-the-shelf' products that record website analytics in a manner necessary to feed Yabber with the required and contextual understanding of our audience. As… [ Learn More ]
supports a large number of general social features that are introduced by way of a more detailed article titled "". In that article we take a helicopter view and try to trim down the vast ocean of social features into a narrative that doesn't… [ Learn More ]
When an article or other content is published to your website, there's an obligation to craft various tags and content markup that feed post data to search engines and social media services. These 'Object Graph' tags and JSON-LD markup enables rich snippets, increases your search visibility, and it defines exactly how each of your articles… [ Learn More ]
Adding video chapters to a video on your website is a guaranteed method to improve upon your views and engagement. Many of our own videos are hours in length, so incorporating clickable chapter links enables a user to jump ahead to that part of a video that interests them… [ Learn More ]
There's one message that we repeat over and over in order to drive home the message: every page on your website is a potential organic entry point, therefore every single page on your website is a type of landing page, therefore on your website needs to provide some sort of conversion… [ Learn More ]
Graphs are essential in any finance or property-related report, or any website article that introduces various payment schedules. Because we required an effective means for our clients to showcase simple graphs on their website, and because we required a suitable means of generating custom graphs for use in our customer (in addition… [ Learn More ]
As introduced in our article, "", we introduce why there's no greater asset to your and funnel experience than the of and . In a world where we want people to 'know us and like us', video provides the… [ Learn More ]
The email subscription and/or contact form is the heart and soul of your website funnel entry point... so you need to make it great. We see a lot of brokers flock to third-party email subscription (and ) tools when they objectively compromise upon your page experience, analytical insights, and conversions. The generic and low-performing… [ Learn More ]
attached to our is unique in so many different ways. Every aspect of the user interactions on our and are designed to covert off the tail end of the highest-performing digital and experience in the industry. While there… [ Learn More ]
For video marketing purposes we’ve selected as primary video hosting service (alongside and, soon, ). Wistia a paid service but worth the investment when your marketing matures and/or you recognise that plays a greater part in your broader and funnel strategy. Wistia provides… [ Learn More ]
If there was actually a blueprint to the success of any mortgage broker business (or any business), we'd suggest that we've and truly cracked the code. Based on the digital measures we introduced during the course of our former Growth program we consistently multiplied the size of businesses - routinely reaching targets that the'd previously… [ Learn More ]
As part of the suite of modules, we provide clients with a growing number of to improve upon their digital footprint (such as the we provide clients to supplement their complimentary ), and it's not uncommon for clients to… [ Learn More ]
Some time back we shared a that would create a show or hide a content blind in WordPress. Unfortunately, it sucked. I still remember writing the code as a quick solution to a client request bouncing around in the back of car during a layover in Los Angeles... and this was in… [ Learn More ]
We've introduced the website a in the past. Introduced by Microsoft in 1999 as part of Internet Explorer 5, the small 16×16 image (or .) would be Uploaded to the root directory of a website, and it would then subsequently render in a browser's favourites menu and… [ Learn More ]
The link block may be returned in the accordion format as shown above if required.
Conclusion
Despite providing what is unquestionably the most feature-rich broker website experience in the market, we're not a website design company - we're a marketing company - and these types of elements aren't likely to impact on your general lead generation efforts (although your marketing is seriously compromised by a poor website experience). However, if you're serious about returning good results you'll always have your own original content creation plan in place to support your general reach, and it is this type of feature that is designed to make your own content more engaging.
The links block module is a very minor feature so it's a little difficult to find. You'll need to navigate to the Contentus menu from within the Website module, and select the small link icon in the secondary menu.
We'll shortly be introducing a tool that may be used to alter the titles for primary pages. Not unlike our own website, these titles usually include a small panel of links, and when creating our titles you'll be required to assign two blocks of links to each title... and it was this specific module that created a need for the link feature.
In the light of early operational feedback we've already had a few suggestions - all of which we'll implement, such as link icons, so expect updates in the near future.
in 1938, where it can still be seen on the western face of the Melbourne School of Design (school for Architecture, Building and Planning), opposite Union Lawn. In 1933 Architects Godfrey and Spowers were chosen to design the new premises for the Bank of New South Wales to be built on the same plot at 368–374 Collins St. The art deco design was completed in 1936 and won the Street Architecture Gold Medal in the same year. [ View Image ]
