When a user unsubscribes from an email marketing campaign, we have the option to redirect them to a single default landing page, or a specific landing page that'll try and resubscribe the user back into the same or another list. We go to great lengths to attract a potential client, so we must provide a facility to try and keep them.
Email Marketing Overview: Consider referring to the FAQ that provides a broad overview of theYabber Email Marketing Systems.
You will find the Email Marketing unsubscribe redirects in the 'Filtering' menu within the 'Email Marketing' module. Navigate to 'Marketing' in the primary menu, select 'Email Marketing', then 'Filtering'. The unsubscribe options are defined in the 'Unsubscribe panel'.
Pictured: You will find the Email Marketing unsubscribe redirects in the 'Filtering' menu within the 'Email Marketing' module. Navigate to 'Marketing' in the primary menu, select 'Email Marketing', then 'Filtering'. The unsubscribe options are defined in the 'Unsubscribe panel'.
Select the 'Unsubscribe' option and the applicable panel will be returned.
Defining Email Unsubscribe Redirects
The Unsubscribe Redirect panel provides three primary options.
- A default 'Override Redirect' that will cause all unsubscribe traffic to redirect to that URL.
- The 'Default Redirect'. This is used in cases where no Conditional Unsubscribe URL is defined or found, and no Override Redirect is provided.
- A panel with list-specific landing pages for the unsubscribe redirect.
In most cases, you will simply select the 'Override Redirect' redirect option. This causes all other redirect options to be ignored.
Pictured: Demo data shown only. In most cases, you will simply select the 'Override Redirect' redirect option. This causes all other redirect options to be ignored. To select specific redirect options for a specific list, you should define them as required. Landing pages from all websites are shown so you're able to gain full control over where and how the redirects are handled.
Landing Page Campaign Type: When you create a Landing Page, you should assign it to a Campaign type of 'Email Unsubscribers' or similar so they're grouped appropriately.
To select redirect options for a specific list, you should define them as required. Landing pages from all websites are shown so you're able to gain full control over where and how the redirects are handled. For those cases where you send to multiple lists, the system will resolve the higher-converting landing page for you.
What Should the Landing Page Look Like?
The short answer is however you want. The idea is provide an escalated offer. We may need to filter the user into another education program (email list) because the list they're subscribed to may not be entirely relevant.
When creating the page, we like the less 'salesy' single column page with a clear offer and video. Less is more with the unsubscribe. Ensure you provide clear value that'll encourage them back into your renewed experience.
Pictured: An example unsubscribe landing page. In this case we reinforce that the only methods of gaining access to our free 1800Funnels product is by being on our mailing list. A personal video should almost always be used to facilitate the 'Trust' component of the 'Magic Lantern' model.
Reference to our Campaign creation modules, webinars, and tutorials should be referenced to gain a better appreciation of how the system might function. It works. Use it.
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Email Marketing Module FAQs
FAQs related to the Email Marketing module.
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