The Matrix API and The Financial Web is described in a number of article on our website. The general purpose of the API is to map every broker website and resource in the country in order to create the Finance Matrix - an interconnected and complete index or all industry digital assets. For SEO purposes, the API will give you a clear indication of how your website compares to others in the market. In company with Insights API (advertising), you will garnish a clear picture of your position in the market.
The following PHP function will generally cater for most requests to the 75+ primary endpoints. It's very basic in nature, so we'd request Guzzle (or the Requests library if used within WordPress) to make queries - this will improve error handling, timeouts etc.
If you attend any of our database professional development training, we'll generally look at Matrix and how to use the basic function below.
The 'similar', 'keyword', and 'keywords' action is essentially the same as the default statement (which handles most requests), although we expect to introduce variations.
Keep in mind that if the target website is identified as WordPress, and the WP API is open, standard requests may be made to that endpoint (as we do) to extract other information.
Use the function sensibly, honour nofollow, noindex, and other similar instructions, and use the data for educational purposes.
There's generally no need to use your own function because our own API doesn't apply client usage restrictions, and it returns more data than you'll ever query yourself.
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Related SEO FAQs
Related SEO Frequently Asked Questions.
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