The fuel that feeds Search Engines is content that fulfils Google’s expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It’s not rocket science. We’ve borrowed Google’s EEAT attributes as part of our own ‘Magic Lantern’ model and expanded it
All websites delivered as part of our current promotion will receive a standalone comparison engine website. There’s a 1-week delivery on the broker website, but the comparison engine will come next month. Call or text me on 0400 777 300. Our website with supporting digital/social via our Yabber marketing system is the bee’s knees, and it’ll cost you less than
We’re just days away from pushing a full-featured comparison engine into our mortgage broker website. We’ll talk our to clients and others over the next couple of days for last feature requests before we push what is probably the most important website feature none of us knew we needed (tests we’ve run over the last month are ridiculously good). Before
A short time back we reintroduced our ‘Rescue’ program. We negotiated back and forth with our insurer and lawyers for a few months before introducing the first insured marketing service in the country (at least I think it is). Our claim: Triple your results or $1m. That’s one million dollars. It started at $20k. It really is that simple. We
We’ve recently updated the basic ‘evergreen’ pages on our broker framework, and it’s worth sharing (again) because every broker that takes their digital seriously needs the same page options. Despite the fact we’re missing ‘Insights’ and Rectangles – basically case studies and picture/text options, both of which go live this week – the pages give you a good idea on
Why does our broker website have a minimum of 15 front pages? There’s a big conversation to be had here on positioning, differentiation, and funnel architecture, but at its core this part of our broad conditional framework is designed to introduce one thing into your organic and promoted funnels: relevance – a necessary funnel commodity in order to illicit interest
A note for clients. We pushed an update to the Yabber plugin today which forces the expanded ‘Calendly-style’ calendar to show on your ‘appoinrnent’ page. Dates and times populate based on calendar availability, and bookings are made directly to Outlook. All other integrated automation applies, such as email, SMS, voicedrops etc. The calendar format wasn’t getting the usage it deserved,
This update is worthy of mention, not only because its a (noteworthy, albeit minor) website framework update, but because it’s something anybody can do very easily (with good reason to do it). In the former website framework, all RBA articles were published as children of a post in the Resources module. The problem with this setup is that it required
What does the consumer and business equipment pages look like in our mortgage broker website framework? Automotive, marine, aviation, and other types of finance is gateway lending that’ll path the way for other types of finance, so like it or not, your website needs the information, and quite frankly, it’d be careless if it wasn’t there. There’s a little bit
What does the business section look like on our mortgage broker website framework? Not much has changed in the various updates and there’s still around 12 basic pages. Unlike resi and associated lending, we have some information pages to supplement the FAQ module (pictured as truncated screenshots). Business lending is easy and essential, and it’s a gateway into residential and
Spent some time shooting some video today with Andrew and one of Sydney’s top property sales agents. We talked about all things construction and building contracts. There are still boneheads in the industry that’ll tell you this isn’t necessary.
I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when
