364 paid leads. Around 35% of their monthly lead expectation.
Around $17 per SMS-verified lead. A little high, but verification will do that (it also reduces lead quality by about 20%). Leads typically cost less than $7, so this was an expensive gig.
Around 243 converted clients based on results measured to the 14th December.
Expected monthly return is over $200m.
About 77% of leads visited the group website, and about the same number visited more than 5 pages. Half of that group visited the site again to review bookmarked or other pages.
Digital done right gets results.
You shouldn't expect to break a speed record in your Corolla, and you shouldn't expect good online results with a poor customer journey.
We've still got website spots left for 80% off.
Call me. 0400 777 300.
