I saw a post on LinkedIn a few weeks back where a broker was celebrating the fact that he was working his weekend in his pyjamas. Each to their own, I guess, but the same weekend was very different for me. Starting on a Saturday morning, I supported four of my brokers and property guys with a seminar in SW Sydney. We had 400 attendees booked and expected 150-200 to turn up. Over 400 attended. The rest of the weekend followed a fairly standard pattern of meeting a few partners and attending a ton of open homes and auctions (have you ever announced yourself to a large and eager crowd once sold?). The net result: over 120-million in likely settlements and 9 properties sold (off the back of the seminar). The weekend was one of the best we've had in a long, long time (keeping in mind a second-year broker set a BM record recently with over 100m in a single day.
The property world comes alive on weekends - don't waste it in front of a PC.
I say it all the time: more conversions = more conversions. I even have a few brokers walking with (golfing) stroke counters in their pockets to motivate them to meet targets.
Digital always plays a significant part (and we genuinely do it better than anyone else), but that doesn't diminish the value of organic funnels - they'll always return better results.
If anyone wants to unplug themselves from the Matrix and join us for part of a weekend, give me a call.
