RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.78% (6.81%*) • Investment PI: 5.49% (6.32%*)

Agile Landing Pages and Campaigns

We all know that every page on your website is a type of landing page, so every page requires a lead magent/offer and subscription form backed by all the fancy-pants automation. Yabber obviously makes this easy with one-click assignment of calendar-integrated forms to any page. However, just because every page on your website is a landing page doesn't mean that we don't need and use purpose-built landing pages every day

Landing pages are just pages on your website that are designed to focus attention onto the conversion. They're free from distraction, free of clutter, and every page pixel serves a conversion-focused objective. Landing pages are tracked differently to standard pages, with conversions assessed in a way that measures the effectiveness of campaigns, split pages etc.

How do we create a landing page in Yabber?

First, we built a system in Yabber that will do in a single click what some will charge $14k to build for you. Seriously. We'll introduce the Solis module another time (it makes paid leadgen obsolete). This post deals with simple landing page creation.

How do we create a website landing page in Yabber? In essence, we simply select a form, lead magnet, and save. You may optionally include text and other assets at various points on the page.

At this point it's worth mentioning that you should never ever host your landing pages outside of your website environment - iIt seriously degrades the performance of your campaigns

A Yabber module exists for 'advanced' landing pages, and it presents more stylistic options. You may also create landing pages manually.

If you're exposed to a new opportunity and can't deploy a full-featured campaign in minutes, your digital is a liability and *not* an asset. Agility means creating a landing page in 5 seconds, and promoting it in minutes.

Despite the fact it takes minutes to set up and deploy a fully-owned and compliant campaign that far exceeds the capabilities of your peers, there are still brokers that buy leads. Just crazy.

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