The Commonwealth Savings Bank of Australia, 85 Goulburn St, Sydney, 1956. The bank is on right, and the Civic Hotel (56-64 Goulburn St) is on left. Sourced: City of Sydney Archives and Google Maps.

How Successful Advertising in History Helps Brokers Position Their Own Ads
The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in



