Front Page Fact Find Report

One of our brokers is using the standard fact find on the front page of his website (in a side-by-side format), and it looks great. What makes it an appropriate front page inclusion (or suitable for *any* page) is that the report is designed to *qualify the broker* (upon completion of the simple linear questions a PDF report is sent based on client responses). Remember, any funnel asset is designed to qualify you - not the client... and unless you immediately return valid information back to the page upon submitting, make the information freely accessible, and have the tool fully integrated with your website, the journey is seriously flawed (don't get me started on the misleading '30-second quiz' experiences).

This broker obviously won't use the pictured image, and the page still requires a little formatting.

The report is ideal for the second page of a value-based funnel. Accompanied by a video the experience returns fantastic results.

When we release the comparison engine it'll occupy the space under the primary entry panel, and this will add another high-value conversion asset to the page (or any page).

Every page on your website is a organic entry pathway making every page on your website a 'type' of landing page: therefore, every single pages on your website requires a mechanism to convert - *every* single page! Those tools you use on landing pages shouldn't be hidden away from the higher-quality and red-hot organic traffic.

Are you still paying for leads? If so, you've never exposed yourself to what digital is supposed to do: convert.

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