Today's Shad (Sh*t Ad), 5th July 2022. There are obviously a large number of compliance issues in the communication and messaging provided by this advert. Other than the illegal baiting by way of rate and ridiculous criteria, the copy is simply flawed... and they're still taking about rate drops.
We've never ever seen an advert created by a leadgen company - particular those of the PPL variety - that is compliant and serves brokers with a positive experience.
As long as brokers are silly enough to support this conduct one has to assume that the lack of customer care, honesty, business integrity, compliance, and customer first obligations is indicative of how they operate their own brokerage, right?
