New York's Longacre Square, c1900. On the left, the former Hammerstein's Olympia entertainment complex, part of which became the New York Theatre (name visible). In the distance is the back of the Pabst Hotel, partly blocked by four-storybuildings which share its block. The Hotel Cadillac on the northeast corner of 43rd Street is in the middle distance. The location, at Broadway and 42nd Street, would later be renamed Times Square.

How Successful Advertising in History Helps Brokers Position Their Own Ads
The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in


