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aviationhistory, history, pittsspecial, viralnetics

Pitts Special, 1949

From 'Air Trails' magazine, January 1949. Still the coolest aircraft ever designed.

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How Successful Advertising in History Helps Brokers Position Their Own Ads

The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in

July 20, 2026 No Comments

Australian Joint Stock Bank, Toowoomba, ca. 1905.

Positioning, Targeting, and Points of Differentiation in Mortgage Broker Advertising

I’m exposed to competing definitions of positioning, differentiation, targeting, and points of difference every day, so this article seek to provide a basic understanding of

July 20, 2026 No Comments

The History of Mortgage Broker Aggregation in Australia

How deregulation, securitisation, mortgage management, independent broking and distribution technology created one of the most consequential institutions in Australian finance. Finance aggregation is now part

July 17, 2026 No Comments