Shad (Shit Ad) of the day, 11th June 2022. Another leadgen 'popup' site with advertising that introduces brokers to very obvious non-compliance, a low-performing client disqualifying quiz, and a broken landing page. A typical experience. Why brokers pay these monkeys when they can generate their own high-intent leads for cents on the dollar is baffling.

How Successful Advertising in History Helps Brokers Position Their Own Ads
The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in


