The Union Bank of Australia, King William Street, Adelaide, c1895. A horse-drawn tram advertising soap and tobacco waits outside. The Union Bank of Australia was an Australian bank in operation from 1837 to 1951. After years of various types of restructuring, the Union Bank merged with the Bank of Australasia to form the Australia and New Zealand Bank Limited in 1951.

How Successful Advertising in History Helps Brokers Position Their Own Ads
The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in


