Gold prices are determined in global wholesale markets, primarily through continuous trading on major exchanges and over-the-counter markets in London, New York, and Asia. Prices reflect real-time supply and demand from central banks, institutional investors, refiners, jewellers, and traders, and are quoted internationally in US dollars per troy ounce. Retail gold prices are derived from this wholesale market price, with adjustments for currency exchange rates, fabrication costs, and dealer margins.
The AM and PM close refer to the London gold price auctions, which occur twice each business day. The AM price is set during the morning auction and is often used as a reference for opening valuations, while the PM price is established in the afternoon and is widely used for end-of-day accounting, fund valuations, and benchmark reporting. These prices are not arbitrary “closes” but are the result of a formal auction process that balances buy and sell interest at a single clearing price.
All prices shown are based on one troy ounce of gold (31.1035 grams) at a standard purity of 99.5% or higher, which is the global benchmark for investment-grade gold. When converted into local currency or smaller weights, the underlying value remains anchored to this internationally recognised ounce price, adjusted only for exchange rates and unit conversion.
Gold Pricing Graph: Update. As of the January 2026 plugin update, our broker website supports various types of metal graphing which includes the standard daily Gold Price Graph. The graph shortcode is detailed in an FAQ titled "How to Include a Gold Price Graph into a Post or Page on Your Website" (shown at the end of the FAQ).
Updated January 2026: Update. This FAQ was updated in January 2026 to include sample API responses and the Gold Graph example.
Our API provides daily reporting as part of the 'Metals API' - an endpoint that also returns silver, platinum, and other metals. The API can't be relied upon for real-time pricing, nor can it be relied upon for sale accuracy since we use the local conversion for daily pricing - thus introducing small time variations.
The API is accessed with your standard Yabber personal API Key.
API Endpoints
The API is a standard RESTful API that returns a package with a small header section with a code, message, and any other relevant details. The [data] array contains the primary response. An error key is returned in the array if invalid, so it's best to check for the presence before processing. Each endpoint is built with the action as the json filename.
Standard API endpoints are as follows:
https://api.beliefmedia.com/metals/gold/latest.json (single result).
https://api.beliefmedia.com/metals/gold/date.json?date=20250314 (single result).
https://api.beliefmedia.com/metals/gold/history.json?from=20250314&to=20250504.
https://api.beliefmedia.com/metals/gold/delta.json (limits to 2 results).
https://api.beliefmedia.com/metals/gold/intraday.json (Intraday AM/PM movement, 10 results).
https://api.beliefmedia.com/metals/gold/movement.json (defaults to 'up', otherwise direction=down).
https://api.beliefmedia.com/metals/gold/movement-summary.json (Single-period movement summary, defaults to 'up', otherwise direction=down).
https://api.beliefmedia.com/metals/gold/volatility.json?days=14 (Volatile / erratic periods using delta).
https://api.beliefmedia.com/metals/gold/volatility-summary.json (most volatile day or days).
https://api.beliefmedia.com/metals/gold/units.json (single comprehensive day result in AUD).
https://api.beliefmedia.com/metals/gold/graph-data.json (returns labels, candles, close, trend in an array).
https://api.beliefmedia.com/metals/gold/graph.json (returns dt,candlestick (open, high, low, close, color, label), line, and trend in an array).
https://api.beliefmedia.com/metals/gold/graph-rendered.json (rendered plug-and-play ChartJS V4 graph).
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Dates are usually passed in the format 2025-03-14, although a 6-figure timegroup or UNIX timestamp are also accepted. Various other URL parameters apply but are more useful for research and investigative purposes. The graph endpoints accept the graph parameter which will return alternate graph formats.
Example Responses
The latest is a common endpoint to return current pricing. The response unfolds as follows:
The eur_oz_conversion is the Euro/AUD conversion used when the result was built (and dates back several decades). most values are self-explanatory which others may require reference to our API Codex.
A request to https://api.beliefmedia.com/metals/gold/history.json?from=20250314&to=20250504 returns the following (simple date range, snipped for readability).
There are no limits on the number of results that may be returned.
Example Graph
An example graph is rendered on the broker website in a 'hidden' page linked to from the graph icon in the website header. A number of attributes apply that'll alter the appearance and number of results.
The API returns all the necessary fields to create a graph using ChartJS, and the chart-rendered endpoint returns the default graph in full.
Considerations
At the time of including the Gold Graph on your website, the topic of gold has made its way into regular news reports, so the inclusion was considered necessary to support those articles we create ourselves via our Article Module. Of course, you may render a default chart in your own articles with shortcode of [bm_graph_gold].
We'll consider the inclusion of Silver, Platinum, and Bitcoin graphs and data if it becomes necessary.
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