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How to Use the Leads, Prospects, and Spam Tables

When a user submits any kind of form in Yabber they will be registered to the applicable system, and in almost all cases they'll be filtered through to a primary Leads Table. The Leads Table is the primary record of all of those users that submit any kind of interest on your website or elsewhere, while another (and more important) Prospects Table will indicate those users that have provided a phone number, made a booking, or submitted you a contact message. The former group will be relegated to an email marketing list and appropriate follow-up will ensue, and the latter escalated group (while also subscribed to the same treatment as Leads) are those that require contact. In most cases, and as defined in the associated subscription form, you will receive notification via a coronation of email, SMS, CRM stage/workflow addition, or your calendar. An RSS feed is also available for both leads and prospects.

In most cases you'll rely on automated system notifications for any prospect that filters through Yabber, and the platform will take care of developing your leads.

Both the Prospects and Leads table show similar data. It all cases, once a user is identified on your website (with details captured in Yabber), they are an identified funnel participant that will be exposed to different types of website conditional features, such as Conditional Content or Form escalation, so the ensuing funnel will escalate that individual and filter them through the funnel journey. The Leads table in isolation is reasonably pointless, but it does give you an idea of the number of users exposed to your conditional funnels.

Business Notifications: There are a large number of methods a business may be notified of incoming leads, so reference to Yabber is not always required. You may also use Webhooks to send notifications to other systems.

  The Lead and Prospect Table

The Leads and Prospect table is accessed via the primary menu header. The Leads page will show basic statistical data on the number of leads passing through Yabber.

Lead Prospect Table

  Pictured: The Leads and Prospect table is accessed via the primary menu header. If you log into Yabber for the purpose of evaluating leads, it's the 'Prospect' table will that return your escalated leads.

Broker Data: Data in the tables above is deidentified, but it comes from a broker that writes over 130m a year on the basis of organic website traffic. He's a video-driven broker so his results are the exception rather than the rule.

Selecting the green icon returns a large amount of data related to the user. Selecting the 'User Details' link will return a large number of their online interactions (all page views, link clicks, forms, mailing list visits, provided emails, phone numbers etc. - essentially showing a large amount of data that's evaluated for the purpose of evaluating their current commitment level).

  Spam Submissions

the Spam table may be access via the 'Spam' submenu from within the 'Leads' panel.

Spam Navigation

  Pictured: the Spam table may be access via the 'Spam' submenu from within the 'Leads' panel.

If a user is determined by Yabber to be spam they will automatically be blocked and filtered through to the Spam table. If your receive a spam submission, you may select the spam field and they will also be blocked and filtered as spam. Both Yabber-resolved and user spam may be undone. The Yabber system has a very high rate of success in detecting and removing spam, so you're unlikely to see more than one submission every few months.

Yabber Spam

  Pictured: If your receive a spam submission, you may select the spam field and they will also be blocked and filtered as spam. Both Yabber-resolved and user spam may be undone. The Yabber system has a very high rate of success in detecting and removing spam, so you're unlikely to see more than one submission every few months.

To restore a spam submission you should uncheck the red icon associated with the entry. It is highly unlikely that a legitimate lead will be filtered via our proprietary system.

  Contact Form and SMS Subscribers

The contact form option is almost entirely deprecated. It is still available as a standalone website plugin but the subscription form is more efficient and fully integrated. However, the SMS subscribers are an active system and will continue to be supported. At the moment the primary function of the SMS Subscription form is for Property Subscriptions, although the feature may be used for any SMS-related notification system.

Contact Form Subscribers

  Pictured: The contact form option is almost entirely deprecated. It is still available as a standalone website plugin but the subscription form is more efficient and fully integrated.

SMS Subscribers

  Pictured: The SMS subscribers are an active system and will continue to be supported. At the moment the primary function of the SMS Subscription form is for Property Subscriptions, although the feature may be used for any SMS-related notification system.

Both panels return tables of users and associated subscription statistics (virtually identical to the primary Leads table).

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