Your organic search presence is predicated on one thing: content. It’s a fairly simple formula. Your content should be manufactured in a format that is easily consumed by your audience, and a format that can be repurposed and used across multiple platforms… so engaging, entertaining, and educational video should *always* be a focus. We provide a number of website modules
Some of the most boring pages on your website are also the most essential. Your privacy, terms, general disclaimer, and ‘every page’ footer disclaimer are required on every page (without exception). Modules in Yabber makes the creation and maintenance of these assets a breeze, and the platform records every variation as required for archival compliance purposes.
The most ‘pointless’ page on your website: “My Quotes”. The page is simply full of finance, money, wealth, and mortgage quotes. It exists only because it can, and not necessarily because it should. The ‘MyQuotes’ module is primarily used to support the partner website plugin. We’ve loaded a few hundred starters, but the idea is that you include your own
Pictured is an example of some of the auto, personal, equipment, and business pages on our broker website (about 25 pages of information, so fairly limited… and generally will hidden for most). Whether this is your focus or not, the pages need to exist for a number of reasons, not the least of which is their presence as ‘gateway finance’
Let’s look at the minimum collection of finance product types you need to include on your broker website. You don’t have to promote them all, but they absolutely need to be there. The magic of these pages comes from the dynamic and conditional elements that are applied when we resolve user objectives. The collection of these pages are ‘cornerstone’ pages
I was giving a Melbourne couple a demo of our broker website framework yesterday and went down the ‘Resources’ rabbit hole. It was a mistake. Hidden in nested back pages, I’ll usually only talk about property pages and reports (every street and property in Australia on your website – an amazing tool that has the capacity to convert like crazy).
Digital is more important today than ever before, yet most brokers don’t support their operation with the right tools and tech. Introducing a funnel-focused ‘converting’ website that’ll build your business, provide customer and client portals, provide genuine leadgen entry points on each of the hundreds of pages, and fuel organic growth, will cost less than a small deal… and it
The fuel that feeds Search Engines is content that fulfils Google’s expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It’s not rocket science. We’ve borrowed Google’s EEAT attributes as part of our own ‘Magic Lantern’ model and expanded it
We’ve recently updated the basic ‘evergreen’ pages on our broker framework, and it’s worth sharing (again) because every broker that takes their digital seriously needs the same page options. Despite the fact we’re missing ‘Insights’ and Rectangles – basically case studies and picture/text options, both of which go live this week – the pages give you a good idea on
Why does our broker website have a minimum of 15 front pages? There’s a big conversation to be had here on positioning, differentiation, and funnel architecture, but at its core this part of our broad conditional framework is designed to introduce one thing into your organic and promoted funnels: relevance – a necessary funnel commodity in order to illicit interest
A note for clients. We pushed an update to the Yabber plugin today which forces the expanded ‘Calendly-style’ calendar to show on your ‘appoinrnent’ page. Dates and times populate based on calendar availability, and bookings are made directly to Outlook. All other integrated automation applies, such as email, SMS, voicedrops etc. The calendar format wasn’t getting the usage it deserved,
This update is worthy of mention, not only because its a (noteworthy, albeit minor) website framework update, but because it’s something anybody can do very easily (with good reason to do it). In the former website framework, all RBA articles were published as children of a post in the Resources module. The problem with this setup is that it required
