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Ogilvy’s Wage Gap Campaign for Forbes, 2017

A 2017 Ogilvy campaign titled 'Billie Gates, Marcia Zuckerberg, Carla Slim' for Forbes. Ogilvy Brasil intended to show the difference in pay gap. They obviously missed the mark because the comparison isn't relatable, or even valid: those pictured earned their fortune from corporate wealth, not the wage or salary-earning audience they intended to reach.

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