Why does the new website framework include (at least) 12 versions of the front page. This is a big question that will be introduced in our blog, but here’s the short version. 1. If you choose to position your website in some way, there’s some options that you may choose from. 2. The pages are just pages, so they can
Pictured is three of the (15 or so) archive pages on the new website framework – the Finance Archive, Services Archive, and Resources Archive. These pages are difficult to find and are used more of an internal sitemap than any functional page. What the image will do is give you an indication of some of the evergreen cornerstone pages we’ve
With great power comes great responsibility. When the mortgage industry accounts for over 75% of all volume, one expects that industry to represent themselves with honesty and integrity. The biggest reason it *isn’t* okay to use rates in your advertising is if you’re using them to bait consumers into forming a false impression. In other words, you want to trick
Spent some time shooting some video today with Andrew and one of Sydney’s top property sales agents. We talked about all things construction and building contracts. There are still boneheads in the industry that’ll tell you this isn’t necessary.
Over the next 48 hours we’re pushing over 60 new features and stylistic updates into our website framework. Some updates are minor while others are significant – the ‘Headings’ module sits on the ‘minor’ side. We’ll share an update on our conditional and fully-integrated ‘Buttons’ module tomorrow. The ‘Buttons’ update is significant, and the feature is one you’ll probably use
UPDATE. We’ve reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we’ll increase your conversions by 300% or give you $25’000 (increased by 5k). The point of the exercise is to showcase and expose the nonsense programs floating
We’ve reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we’ll increase your conversions by 300% or give you $20’000. The point of the exercise is to showcase and expose the nonsense programs floating around the market. This
I’ve spoken of the illegal ‘Mortgage Magnet’ operation in the past, so I won’t repeat myself. The comments on this ad (taken at 10FEB2025, 12.23AM) shows the lack of comment oversight. Such a scam. Any ACL holder that doesn’t police their downline advertising or lead source should be considered in breach of legislation.
We’ve provided further updates to the agile website footer and header menu modules. Built in Yabber, each menu item links to a page, modal, email, telephone, or login modal. The entire design is customisable, and each menu is assigned to a defined location. The menu update includes improved tracking, more advanced trigger handling (in Yabber), and a modified framework for
Let’s talk about this first day campaign. It resulted in 56 distinct refinance leads at $1.53 per lead. Conversions are expected to be around 30% (slightly below our own average, but far higher than industry). Results aren’t typical, so why did this campaign perform so well (when leads normally average $11)? (This ad was a company first after they introduced
This might be obvious to many of you, but it’s one of those toilet-tactics that’ll add an easy 50m to your operation with minimal effort (1m a week is worst-case). There’s only a handful of brokers I work with that do what I’m about to describe and they’re all seeing great results. Banks have big advertising budgets, and their ads
The Re-Mortgage brand run by ‘Mortgage Magnet’ is one of the most dishonest leadgen services in the industry. They engage in false advertising, predatory practices, fraud, and they disregard about every piece of legislation designed to protect consumers. They’re an example of ‘Worst Interest Duty’. We’ve critiqued Mortgage Magnet numerous times in the past (in fact, in the last week