You should always have a Facebook pixel installed on your website. This allows Facebook to evaluate your traffic, understand your audience, and it permits retargeting when required. Those of you running more than one website should install the pixel on each of these websites - we should not and will not let our audience go untracked. Even if you're not currently running Facebook Ads, you should still install the pixel - this means that when or if you do engage in Facebook promotion you will be off to a running start. This FAQ will look at how to create a pixel (if required) and how to send it to your website(s).
This FAQ assumes that a Facebook Ad Account is set up. In most cases, we'll initially ask that you share your ad account with us so we may assist with monitoring your progress. If we're managing your advertising or proving assistance of any kind, sharing the asset is required.
Before you start, you should update your Facebook settings by reconnecting to Facebook (this will take just a few seconds).
Pay Per Lead Fraudsters: You value the value of marketing so the following doesn't really need to be said, but those of your competitors that are using a pay-per-lead system are sharing a common pixel. This means that the audiences are recycled across the same group of brokers. A well-trained Facebook pixel is a significant business asset that your pay-per-lead brethren simply don't understand. Even if leads aren't recycled (and they usually are), the shared pixel, retargeting, and audiences, has precisely the same impact on lead quality.
The Facebook Marketing module (as opposed to the Facebook Social module) will be found by following the 'FB' primary menu item. Select the 'Website Pixels' submenu option.
Pictured: The Facebook Pixel panel. The 'Create or 'Update' panel is initially hidden behind a blind. Select this option. The option to show the 'Update Pixels' form is also hidden behind a blind, and this should be selected if required.
If you're required to create a pixel for an associated ad account, you may do so now. If you've already create a pixel for this account Facebook will usually return an error. If this is the case, and your pixel isn't showing in Yabber, simply select 'Update Pixels'. It's probable that you only have one ad account, but if you have multiples, the pixel should be created or updated for each of them.
Pictured: Update your pixel for each of your ad accounts if required. This will make it available for your website.
We should now send the pixel to our website. Select the 'Send Pixel to Website' panel. A large number of options are returned but it's only the 'Facebook Pixel' option that concerns us - it's quite acceptable to leave other values empty. Remember, Yabber is an advanced system, so you might often see options that aren't entirely applicable (yet).
Pictured: Select the 'Send Pixel to Website' panel. A large number of options are returned but it's only the 'Facebook Pixel' option that concerns us - it's quite acceptable to leave other values empty. Select the applicable Pixel (associated with the relevant ad account) and 'Send'.
Once Yabber has a pixel for your account and it is sent to your website, your website will apply all the necessary conversion data and manage the understanding of your traffic. The Yabber Facebook module works in sophisticate ways - none of which you have to worry about... it's all automated.
Large amounts of statistical and conversion data is now returned to Yabber. These facilities will be introduced in additional FAQs.
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