At the risk of repeating ourselves, every single page on your website is a 'type' of landing page, and each and every page on your website is a conversion asset that must be treated as such. While the primary objective of each of your website pages might vary, the need to build every page around a conversion underpins our entire website and broader funnel experience. This overarching obligation requires that we include required assets on every page, such as a calendar-integrated subscription forms and - the focus of this FAQ - a video. A video is an essential page asset that you should endeavour to create on each primary topic.
This FAQ will not discuss the merits of video as part of your content strategy, nor will we talk about the value of creating a library of broad video content to amplify the impact of your funnels. Instead, this FAQ will simply look at how to assign video to various pages on your website.
Website Framework: The facility to update videos on pages is made available only in frameworks version 3.0 and later. Older frameworks can be updated but there may be a fee applied.
FAQ and Blog Videos: Other FAQs look at how to include videos at the top of FAQ and Blog articles, and how to include videos on various Lender Archive and Lender Product pages. The framework supports video everywhere for good reason - it converts. Your competitors are copying and pasting code like monkeys, and they don't have facilities to record video n Instagram and have them made available in Yabber as YouTube videos - you have a significant marketing advantage made available via the agile framework so we suggest you use it.
Video Archive: An FAQ titled "How to Send Videos to Your Website's Standalone Video Archive" details how to send all the videos ingested into your website to a dedicated website archive. The feature is designed to attract, engage, and convert your audience - your content is useless unless it can be found on your own website.
Video Tools: Your website and Yabber includes a very large number of video features. Review the 'Related FAQs' towards the bottom of this page for links that'll direct you to other resources.
Front Page Video: Your front page video is an extremely important conversion asset because your front page is also one that is highly trafficked. The primary front page video is introduced in an FAQ titled How to Change the Front Page Video. The front page also includes an optional video modal in your top-fold CTA area, and there's another three-video panel often shown towards the bottom of the page.
Your Website Doesn't Function Without Traffic: Your website won't convert without traffic, and you'll need video in order to garnish any significant SEO authority or social traction. The inclusion of video into your content creation program is one case where the egg will most certainly came before the chicken. If there was ever a secret sauce in the marketing domain, video would be it. Bottom line: Once you create video, don't just sit on it... repurpose it everywhere until there's not a home owner in the country hasn't seen it!
Given the large number of video options, it's important to clarify that the video we'll be assigning in this FAQ are onto internal cornerstone pages, such as your primary pages on 'Refinancing', 'Investing', 'First Home Buyers', and so on.
Again, the importance of video on important pages cannot be overstated.
The result of assigning a video to a page is as you would expect - a video. A YouTube or Wistia video may be assigned.
Pictured: The result of assigning a video to a page is as you would expect - a video. A YouTube or Wistia video may be assigned.
The result is similar on all other internal pages although the location of the video may vary (the location may obviously be altered in Elementor).
Locating the Video Assignment Panel
The Page Video assignment panel is found by following the 'Video' icon within the 'Website' module. THe page returned provides a brief index to the primary page video options; select 'Page Content Video'.
Pictured: The Page Video assignment panel is found by following the 'Video' icon within the 'Website' module. THe page returned provides a brief index to the primary page video options; select 'Page Content Video'.
Select 'Page Content Video'.
Assigning a Page Video
To assign a video to a page, you should first select your website, then select the video and location. There are more than 50 default locations with more added as they're required.
Pictured: To assign a video to a page, you should first select your website, then select the video and location. There are more than 50 default locations with more added as they're required.
The result of this assignment is (once again) just a video .
Sending Page Videos
Before page videos become active, you should update the applicable website.
Pictured: Before page videos become active, you should update the applicable website. The update is required because Yabber is a multi-website system, and the feature allows you to define all your videos for review before sending.
Once sent, changes become effective immediately.
Reviewing Page Videos
You may review all videos assigned to each website location via the Review panel. The same panel provides a record of updates made to your website (this update record is archived for compliance, so any video that might have lived on your website at any point in time is maintained in a compliance archive).
If you're using YouTube videos, we recommend changing the Thumbnail that will show by default. It's a good idea to make the thumb consistent with the page - perhaps white (so it blends with the page) with minimal text and branding.
Creating videos shouldn't have to be hard, and they don't have to be perfect. If you try and create a manufacture a great video and it looks ordinary, it will look ordinary... but if you create a 'rustic' video that was clearly shot while out-and-about, it will almost always look excellent. Remember, Instagratify will send videos to YouTube, and the system will apply headings, branding, fade effects, music, and so on - all automatically.
The placement of the default video on each page may be altered to your liking. Edit the relevant page in Elementor.
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Related Video Blocks
Your website includes a large number of ways in which to return video, or assign video to certain hook on your website.
We've shared FAQs that showed you how to create Wistia video customisations, sharing profiles, turnstiles, and postroll CTA profiles (all linked below). This FAQ will show you how to update an individual video or all videos that are part of a project.
Wistia is a third-party service that provides videos hosting for a monthly subscription. It is quite costly, but the platform does provide for three free videos and we encourage all our users to sign up for this offer.
Wistia provides a large number of integrated video features that enable far greater insights into video performance when compared to platforms such as YouTube, and the level of statistical data returned for each user is significant.
Yabber integrates with Wistia in such a way that we effectively emulate most features of that service. This tight level of connectivity enables features such as the email collection turnstiles (or email capture form 'gates' within a video) to be used for engagement and not just consumption.
This FAQ should be read in company with those listed below since when you're updating a video you'll generally update all of the profiles shown at the same time.
- Turnstile Email Collection
- Video Midroll Annotations
- Postroll Call-to-Action
- Video Sharing Profiles
- Video Profile, Style, and Function
Wistia features may be referenced under this article in the 'Related FAQ' section.
Wistia Source - Yabber/Wistia or Elementor
In a previous FAQ we detailed how to apply customisations to an embedded Wistia Video. In order for Yabber and/or Wistia options to override the values defined in Elementor, you should navigate your way to the 'Settings' panel and define your preferred source via the 'Website' option.
Pictured: In order for Yabber and/or Wistia options to override the values defined in Elementor, you should navigate your way to the 'Settings' panel and define your preferred source via the 'Website' option. Using the Elementor option is one that is typically used by those that do no subscribe to Yabber in any way.
If the source is set to 'Elementor', all Yabber and Wistia options are ignored, and if set to Yabber, all Elementor options are ignored.
Using Yabber profiles and options are obviously preferred since you may globally update all videos as required, and options can be applied without messing around within your website.
Locating The Update PanelYou will find the facility… [ Learn More ]
Using Wistia’s Turnstile email collector, you can collect emails from within your videos at defined times, making it easy for you to gate content and drive warmer leads into a crafted pathway. The collected email is sent to Yabber and full automation may optionally be applied as if the user subscribed to a standard subscription… [ Learn More ]
A Wistia video may contain a share control button which presents various sharing options. Usage is generally discouraged because it tends to clutter the video container appearance, and other share options already exist. This FAQ will show you how to define various share options.
Updating Video Options:This FAQ will show you how to create… [ Learn More ]
Wistia annotations are described as the 'polite marketers best friend'. Defined by you, the annotations are a small line of linked text that will render to the top right of your video container after a defined period of time, and for a period of time. Remember, the entire focus of a funnel is about creating… [ Learn More ]
A Postroll CTA is a customizable link (or full screen linked image) that shows at the end of your video that will help you get your viewers to take the next step in your conversion process. This FAQ will show you how to create and manage the Postroll feature. Since the profile is updated with… [ Learn More ]
Wistia Projects are parent container for videos that you can think of as categories, or folders on your PC. You might have a project for First Home Buyers, Refinancing, Investors, and so on. The projects are a good way of selectively sharing groups of videos (since each project has its own privacy settings), and you… [ Learn More ]
You may customise the appearance of a Wistia Video container by creating a profile in Yabber. Your 'style and feature' profile is then assigned to a single video or group of videos (in a project). Unlike services such as YouTube, Wistia allows you to alter virtually every element of the video container, from the colour… [ Learn More ]
There may be occasions where you are required to give BeliefMedia access to your YouTube account. If you're a managed client, access will almost certainly be required. While Yabber provides facilities to upload YouTube videos and manage your channel, we may still require access in order to simultaneously add multiple videos without breaking any upload… [ Learn More ]
This FAQ will show you the method of sending images and/or video o Facebook Groups with Instagratify or Vista. The method is one that will become a global feature in the future, but until then, the Facebook Group feature will be a little different to other services. First, we only permit posting to your own… [ Learn More ]
Wistia is a third-party video hosting service that is tailored towards business in that it provides full tracking, detailed analytics, statistics, and full customisations - all of which Yabber supports. Another seriously significant advantage of Wistia is that is permits us to track usage to the user level, thus marrying up with our own methodology,… [ Learn More ]
YouTube Chapters are video chapters applied in YouTube under each video, and they're used on your website as a means for each user to navigate directly to that part of the video that is most relevant. From an SEO perspective, Google treats each chapter as an answer to a question, so the feature will improve… [ Learn More ]
You want those marketing assets on the periphery to property represent your brand, but you also want them to be consistent with your trending website traffic or consumer sentiment. For example, with the introduction of a FHB or Investor incentive of some kind you will likely want your broader marketing footprint to reflect this, or… [ Learn More ]
Evidenced by the large number of 'Related FAQs' shown at the bottom of this article, your website includes a very large number of video features. Why? Because video is vitally important... and given that it's a platform your competitors ignore, you have the capacity to achieve some amazing results. One of the many video features… [ Learn More ]
When you visit any YouTube channel you will be presented with a fairly typical layout. However, those playlists that are shown on your entry page, and the order in which they may be shown, may be customised to your liking in YouTube or in Yabber. This FAQ will show you how to customise your channel… [ Learn More ]
Wistia is a third-party video hosting service that is tailored specifically to marketing efforts. The service charges a significant premium for hosting but they do provide a free option for three videos which we encourage you to use. You may register your free account at Wistia.com . This FAQ will show you how to connect… [ Learn More ]
As with Social Media, it's rather absurd that we'll invest time, effort, and energy into creating video content and then let it rot away on a social platform that doesn't give it the exposure that the video deserves. For this reason, our website framework supports a full-featured video archive that'll show all your videos in… [ Learn More ]
At the risk of repeating ourselves, every single page on your website is a 'type' of landing page, and each and every page on your website is a conversion asset that must be treated as such. While the primary objective of each of your website pages might vary, the need to build every page around… [ Learn More ]
It's typical to change your social media banners of all types based on seasons, such as Christmas, Anzac Day, Easter or similar. A module in Yabber permits you to define start and stop dates for a specific banner, and that banner will automatically be applied (and later replaced with your 'default' banner). This FAQ shows… [ Learn More ]
The YouTube banner is the large image towards the top of your YouTube channel. Yabber provides a facility to update this banner, and this FAQ will show you how this is accomplished. Another FAQ will show you how to seasonally alter the banner so it updates automatically on the basis of scheduled dates. For… [ Learn More ]
In this FAQ we'll provide the basic shortcode necessary to return a video modal to your page. There are two methods for returning a video modal: a Yabber modal, and a full screen modal, with the former preferred because it is fully tracked and integrated with the Conditional Framework.
Modal Module Overview:Your website… [ Learn More ]
In an FAQ titled How to Define and Send Lender-Specific Videos for the Lenders Archive and Product Pages we looked at how to assign videos to the Lender Product Archive and Pages on your website. Familiarity with the former module is required, as this FAQ will simply show you how to link directly… [ Learn More ]
In a previous FAQ we introduced how to define the single video for your website Lender Archive page. However, this is the top-level entry page that effectively acts as a conduit to the Lenders Archive Pages and the thousands of Lender Product Pages. Each of the specific Lender Archive Pages, and all of… [ Learn More ]
The Lender Archive Video is a Lender Archive Page. It is important for the purpose of amplifying funnel enthusiasm and introducing your website visitors to the purpose of the vast information archives you make available. The video should always include an appropriate call-to-action, appropriate disclaimers, and other helpful… [ Learn More ]shown on the entry
A YouTube Playlist is simply a collection of related videos. They may be shared as a group of videos on YouTube, or as it applies to your website, you may selectively include related videos in panels, video sliders, or in lists. Yabber provides a full-featured section to create, manage, and update playlists on YouTube (and… [ Learn More ]
As with the Yabber facility to add a video to the top of FAQ articles, the same method applies to standard blog posts. We know that video is the single page ingredient that'll attract and engage website users more than any other, so it stands to reason that we'll use it whenever and wherever… [ Learn More ]
Yabber provides a large number of ways in which to send videos to Social, although it's more likely that you'll use the Outlook-based Vista Social Calendar, or Instagratify tools more often than any other, and both of these these tools will optionally applying a watermark, a heading, a music track, and fade effects.… [ Learn More ]
Given its importance, this FAQ is provided for clarification on how to ensure that Instagram videos are sent to YouTube via the Instagratify tool. If you haven't already, you should review 'general' the FAQ on Instagratify, and another on Sending Video to Social Media with Instagratify. The reason a user might get confused… [ Learn More ]
Instagram accepts up to 9 images when creating a post. Instagratify has the capacity to stitch up these images into an animated GIF for sharing on social media or other purposes. When multiple images are required to be sent to social, the standard has generally evolved into using a video since there's more options… [ Learn More ]
We all know that Video is a highly effective marketing tool, and we all know that we should all be using it. Instagratify is designed to share those short and meaningful videos a super-simple process. Brokers have information fed to them via Lenders and aggregators every day, and you're exposed to new scarious and products… [ Learn More ]
The YouTube module is very extensive and permits a vast array of functions. This FAQ will show you how to change a featured 'Thumbnail' image for a YouTube video. For the purpose of the FAQ we'll assign a new Thumbnail to one of our boring videos.
Google Connectivity:Using the extensive YouTube module requires that… [ Learn More ]
Video is the secret sauce that'll engage and convert your customers. Period. Our entire marketing effort once colder contact is made is predicated on the principles of 'Know, Like, and Trust', and these attributes are determined by our perceived Expertise and Authoritativeness, and there's no better way of developing an early relationship by way of… [ Learn More ]
bmyt shortcode is now the primary method to render YouTube videos on your website. You should note that most video assignments on pages, FAQs, archive pages, and various other locations, are all managed via a point-and-click process, so the inclusion of videos other than these default 'hooked' locations requires use of the Elementor widget… [ Learn More ]
The 'Related Videos' panel will return a an accordion populated with related video modal links. The Relates Videos are managed in Yabber, so changes to the panel will be made on your website wherever the related series is shown. In order to use this tool, you must first connect YouTube and/or Wistia (YouTube is… [ Learn More ]
We encourage multiple videos on your front page, and they should be presented in multiple ways. The front page video panel is shown (by default) at the bottom of your front page. However, the block may be moved if required, and it may be used anywhere with the use of shortcode.
The ResultThe result… [ Learn More ]
We encourage multiple videos on your front page, and they should be presented in multiple ways. The primary front page website video is shown fully rendered, and by default it'll show about half way down the front page.